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MK225: Unit 10 Discussion Question
Discusion Question:
Many of us have taken surveys online or even participated in online focus groups. Visit the Survey Monkey website or another free online survey website and design your own 3-5 question survey about a topic that relates to your course project. Post the link to the discussion board. You may also want to post the link to the subject of your course project. (It will take you about 15 to 30 minutes to register and design a survey.)
MK225: Unit 9 Assignment Question
Assignment Question:
To better understand online retailing, please complete a course in SkillPort called “Competitive Strategies for a Global Marketplace.” You will submit your completion certificate and a one paragraph response (at least 5-7 sentences) articulating what you found most valuable about the course.
Social: Robin Williams as Siri
Recently, Robin Williams did his impression of Siri on The Ellen Show.
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Unit 9: MK225 Discussion Question
Discussion Question:
Choose an industry, then identify and describe two examples of potential channel conflict that could arise in that market due to creation of a direct online sales channel. For each example, identify how the business could resolve or respond to the conflict.
MK225: Unit 8 Assignment Question
Assignment Question:
Assume that you are the marketing director for an Internet travel and tourism company. Identify how that distinct business could adopt and benefit from each of the advanced pricing strategies (time-based, personalized, and bundle pricing). Are there any of the advanced pricing approaches that would be ineffective or unworkable? Why?
MK225 Unit 8 Discussion Question
Discussion Question:
Computer makers frequently offer information about the features of the product in comparison to competitors ( think of Apple’s recent personification campaign pitting a hip, young “Mac” against a graying, buttoned-up “PC” ). What advantages, or disadvantages, could such campaigns face in offering a detailed price comparison online? In what predictable ways could that influence price sensitivity?
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BEAU: Internet Marketing (Unit 7)
Assignment Question:
You are in charge of a new product launch. In a one page summary, identify five steps you would take as a marketer to develop early feedback using online resources. You should identify the potential benefit of each method, and explain how it could increase flexibility around the design process.
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