BEAU: MK225, Unit 11

Discussion Question:
“All sufficiently advanced technology is indistinguishable from magic.”  Arthur C. Clarke
Identify two ways you expect information technologies to change in the next 10 to 20 years. Be sure to think broadly and creatively. For each idea, also discuss what opportunities / challenges it raises for marketers.

Discussion Answer:

With technology updating itself everyday, it is difficult to determine how Information Technologies (IT) would actually change in the next 10-20 years. That being said, the first way IT would be different in the future is the speed and availability of information. I believe at some point we can sit down at any computer and get our the information we need off of our computer. The second way I could see the IT changing would be more, if not most books being strictly digital. Book reading devices are all the rage now and with bookstores closing and newspapers folding it is merely a case of becoming mainstream.



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