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Homepage » Design » Apple » Video: Paul Rand & NeXT

Video: Paul Rand & NeXT

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The most notable of his later works was his collaboration with Steve Jobs for the NeXT Computer corporate identity; Rand’s simplistic black box breaks the company name into two lines, producing a visual harmony that endeared the logogram to Jobs. If ever there was a pleased client, it was indeed Steve Jobs: just prior to Rand’s death in 1996, his former client labeled him, simply, “the greatest living graphic designer.”  –paul-rand.com

Steve Jobs Interview.

Apple Graphic Design Logo NeXT Paul Rand Steve Jobs

Dylan

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