Unit 2: MK225 Internet Marketing (Assignment Question)

Assignment Question:

Access the online library using the “Library” tab at the top of the page in CampusConnect. Click on the the Subscription Databases link. Using a search engine there, find an article related to social network marketing. Make sure your article was published in the last two years.  In the first 1-2 paragraphs, provide a summary of the article. In the next 1-2 paragraphs, explain how the information in this article relates to concepts in Chapter 3, such as Metcalf’s Law, communication, or branding. Support your answer with evidence. Liberally incorporate concepts from our text. Do not look for an article on the Internet; using the Library Subscription Databases is a requirement of the assignment. Articles from the Internet will not be accepted.

You must include a proper APA formatted reference with your assignment.  If you need a refresher for APA, our online library has many resources to help you – please see the links there for “APA in a Nutshell” and “Avoiding Plagiarism.”

Assignment Answer:

In this article, Social Media Networking or Tribalization is explored in a research study, In this study the take a look at how the organizations are establishing online communities, how the companies measure success and how they interact to improve marketing and other business processes. Through the study, the research showed word of mouth communication creates much more valued customers than through standard, more conventional advertising. Social media also is a much more balanced exchange between companies and customers.

Successful companies and communities are using social media to connect with like-minded individuals, the ability to help others and many more.  A surprising fact of the study shows that very few company have one or more full-time employees focusing on the development and management of the companies social networks. Marketing message aren’t as simple as they once were, they are constantly changing constantly to remain relevant.

In closing,  companies and marketers need to have a understanding of what is need in order to have a deeper understanding and trust of the customer. Understanding the consumer can assist in product and campaign development by involving their input.

APA Citiation:
Moran, E. & Gossieaux, F. (09/2010) Marketing In A Hyper-Social World. Journal Of Adverting Research, Volume 50, Issue 3, p232-239. DOI: 10.2501/S002184991009137

Grade: 18.00 / 20.00

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