BEAU: MK225, Unit 2

Discussion Question:
With Internet usage becoming increasingly mobile and social, marketers must find ways to reach consumer users away from their homes or businesses. Imagine you are employed by a concert venue.

Create a way that a concert ticket vendor could reach out to consumers using online capabilities beyond traditional email. You should identify potential issues that could arise – for instance, historic consumer reluctance to make mobile phone numbers public – and suggest ways that marketers could address those concerns. Make sure you use concepts from this unit’s assigned reading in your initial post.

Discussion Answer:
As an employee of a concert venue and given the task of reaching out to consumers using capabilities beyond traditional email, Facebook, Twitter and YouTube are the most obvious choices and will be part of the strategy. My recommendation would be the concept of developing a “street team” that would be promoting the venue offline and on. They would hand out flyers, postcards and other promotion items near or at the venue during various shows, as well as promoting online by giving away prizes, VIP access and discounts to new consumers or new “street team” recruits.

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