MK225: Internet Marketing (Syllabus)

Internet marketing plays an increasingly important role in the success of businesses. This course provides an overview of various Internet marketing strategies. 

TEXT BOOK:
Internet Marketing and E-Commerce
Hanson, 1e, Cengage Learning, 2006 (ISBN: 9780324074772)

OBJECTIVE:
Upon completion of this course the student will be able to:
Explain the importance of the internet and its role in marketing strategy.
Define the elements of Internet marketing and its interrelationship with overall marketing goals.
Examine and explain how Internet marketing affects business decision making.
Create a Internet marketing strategy for a business that utilizes effective assessment techniques.
Develop an interactive marketing communication process that a business can use create an Internet presence.

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